My research interests include digital marketing, social media marketing, and consumer responses to AI- and technology-based services and products. I am particularly interested in how emerging technologies influence consumer perceptions, decision-making, and interactions in digital environments. More broadly, I seek to understand how technological innovations are reshaping marketing communication and consumer behavior in everyday life.

My research interests lie at the intersection of emerging technologies, human–computer interaction (HCI), and marketing communication. I am particularly interested in the psychological and behavioral consequences of interacting with generative AI. My research interests include how AI communication styles influence users’ cognitive responses, how people evaluate misinformation and AI-generated content such as deepfakes, and how AI-based recommendations shape consumer decision-making. More broadly, I seek to understand how technological innovations reshape communication processes and consumer experiences.

My research interests lie in human–computer interaction (HCI), particularly in chatbots, AI-mediated communication, and (mis)information. I am interested in how people perceive, trust, and interact with intelligent systems across different contexts. More specifically, I explore how interactive technologies shape communication processes, user responses, and how people assess information and misinformation.

Social science should go beyond research and be utilized to solve the issues of our society. We should not only detect such issues but also deliberate on their reasons and solutions. My research interests, including social media, fake news, and political communication, can all contribute to building a better society.

My areas of interest extend from this line of thinking, focusing broadly on the impact of changes in the media environment on users. In particular, I am interested in how these changes can be understood and applied from a marketing communication perspective.

My research interests include AI communication, misinformation, and the societal impact of media technologies. I am interested in how new technologies shape the ways people encounter information, interpret media, and communicate with others. More broadly, I am drawn to questions about how technology transforms communication and everyday social life.

I am largely interested in how cultural contexts shape public attitudes toward artificial intelligence and technological change. This interest mainly stems from observing the stark differences between Eastern and Western societies, especially among younger generations, in how new technologies are adopted and discussed. Additionally, I’ve become increasingly interested in the role of AI (especially generative) in political communication, including how AI-generated content may be used in persuasion, misinformation, or propaganda within digital information environments.

As generative AI increasingly transforms how people connect and communicate, I am interested in human-centered approaches to understanding emerging technologies. My research interests include both human–AI and AI-mediated communication, particularly how these technologies shape interpersonal relationships and communication behaviors. I am also drawn to the intersection of communication and psychology, with a particular interest in how people process, interpret, and respond to information in an increasingly AI-mediated digital environment.